Luma develops websites, designs creative brands, writes unique content, and manages social media.

We believe in the power of a great idea. 

We help your brand come alive.

We reach the client and community just waiting to hear from YOU.



Luma was created to help you and your brand shine. The term Luma was inspired by and stems from the word luminous:


Luma Social is a boutique digital marketing and design company. Focusing on website development, graphic design, branding, and social media management.  Our goal is to build, market, and empower small businesses- one brand at a time.

As the saying goes- find your people and love them hard. The presence your business has online can connect you with a greater audience. It is a space to share what you love and why you do what you do.  

Here at Luma we love to work with entrepreneurs who are making waves in their communities and help them build these connections from a place of intention. Together we illuminate your brand.




Lauren Gerber



Meet Lauren! She has a huge passion for travel and yoga - which have both spurred and fostered her love of real conversations. Particularly those really long and soul-filling conversations (over coffee!) that leave you feeling inspired. Lauren strives to create those same types of conversations online. 

Lauren has a degree in Business from McMaster University and a Public Relations Diploma from Humber College and has been working in the communications and marketing field since 2011. She makes her home in Kelowna, BC, and loves living among the mountains.

Lauren’s Fun Facts:

☼ when in doubt, add ginger (especially kombucha)
☼ a day without good music is no day at all
☼ there is never a bad time for sparkling wine
☼ i live for my friends and family
☼ running is good for the soul...same with downward dog
☼ i have no problem spending my life savings on plane tickets
☼ if you bring me coffee i will love you forever






Nicole spends a lot of time thinking about aesthetics, great writing, and diversity in media. She's passionate about more community engagement and helping businesses lead with integrity and authenticity, which includes championing diversity and sustainability. 

Her work includes content creation on all levels, from branding, to design, to styling, to writing. She's been told she's a little bit old-fashioned in the best way possible, but still has a keen eye for trends and design.

Nicole earned her BA from University of Guelph in both English and Art History, and continued her love of both with a Post-Baccalaureate Certificate in Visual Arts from Nova Scotia College of Art and Design, and a Master's Degree in English Literature from Dalhousie University. 

Human connection is the most vital aspect of our existence. Without it, we are stars in an empty space waiting to shine gloriously.
— Joe Straynge


We will meet with you personally to learn about your business, story, and objectives. From these conversations - the design, layout and style of your website is created. Luma aims to keep it simple and easy for your clients to discover and navigate your online content keeping them engaged with your creative vision.  

We take what you love, from colours to design, and develop it into a functioning website. Your social accounts and activity are linked to the website to ensure your content is fresh and ever expanding.



Your brand speaks volumes. It is the strongest representation of your company and what you do. Luma creates memorable brand identities coupled with bespoke logos and a compelling visual design focused on the user experience. We work with you to find your vibe and create a cohesive, solid brand. We experiment with different colours, typography, and features to find your unique tone within the marketplace.

From brochures, reports, and posters, to social media imagery- your graphics all tell a story. We focus on what makes you extraordinary and the best at what you do. We create fresh, long lasting, and stand out graphics for all aspects of your business.



Social media is a meaningful way to connect with a greater audience by sharing what you love. But just posting doesn't cut it - connection only happens through conversation. An active online presence is essential to that conversation, and social media is at the heart of it all. 

Your friends, followers, and potential clients are interested in your "why." They are drawn in by the people, stories, and passion behind what you do so well.  Social media has the power to inspire your audience and to cultivate a real, lasting connection.

We will lay a solid foundation for when, where, and how you should be active online. With creative and engaging content the opportunities for your small business are endless and the results lasting. 


One thing is for sure- having an online presence is all about content, content, content. Do you know what you want to say, but have trouble saying it? We will work with you to create content for your website, social media platforms, and all the things in between. Let us hone your writing and tell a masterful story of your business through copy writing, content creation, and editing.

Content that inspires engagement and conversation is the content that gets noticed. Luma's customer focused content contains keywords and phrases targeted specifically for your business. This generates SEO, leads, shares, and then growth.



Here at Luma we love working both face-to-face and remotely.
  Whether you are in Kelowna, B.C or beyond don't hesitate to reach out.
Let's chat about your social media management, branding and web design.

Name *
Good design is good business.
— Thomas Watson