We all know that planning and creating content for social media can feel overwhelming and daunting, especially when it comes to your small/medium business. With everything else you're busy doing - social media can be the last thing on your mind. There's absolutely nothing wrong with focusing your attention on the areas of your business that need it, that's where a Social Media Manager comes in!
Hiring a Social Media Manager enables you to focus on your business, while they plan and schedule content, set up the tone and theme for your brand, and get the word out about your business and what you are up to! Social Media for your small business is all about brand awareness, making connections, and promoting your business! So here are a few things to expect from working with a Social Media Manager:
1. Clear and Consistent Tone
Understanding the feel and tone of your brand should be the number one priority for a Social Media Manager. If you're having difficulty understanding your brand's identity and voice, we can work with you to help you identify the overall feeling of your brand, including graphics, colours, and tone. You should expect that your brand's identity will be carried across all your social media platforms in the hands of a skilled Social Media Manager.
2. Planning and Scheduling Content in Advance
Once the tone of your business is established, a Social Media Manager will set up a plan for what your social media will focus on across platforms. This includes determining weekly themes, hashtags, and more. Once they've made a plan - usually in an easy to follow spreadsheet - they will implement it by scheduling posts in advance. With pre-scheduled posts and many platforms auto-posting features, it means you don't have to do a single thing except watch the likes pour in!
The best part of the process is that you can be involved as much or as little as you like. The entire process is collaborative based on your vision and needs for your small business! It's not about us or our work, at least it shouldn't be! We're working with you and that means we want your business to shine. Planning an event? Pushing a product sale? We will help you get your message out there to get the most engagement possible when you need it. We want you to get the most out of working with a Social Media Manager - so ask about collaborating!